Senior content strategist · New Delhi

Brandsrememberwhogavethemwords.

I love expressing brands through words that translate into a user experience — content strategy, brand naming, and social content people actually remember.

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🥑 Avokado

⚗️ Alchemix

🪡 Naqsh

✏️ Brand naming

What I do

Strategy first. Always.

Content strategy

Positioning, messaging, and content roadmaps that give every word a job to do.

Brand naming

Names that stick — built from strategy, tested against your audience, ready to trademark.

Social strategy & content

Platform-native content systems that turn followers into community, and community into customers.

Brand voice & UX writing

Words that translate into a user experience — voice guides, microcopy, messaging that feels human.

Selected work

Proof, not promises

Naming

Avokado — A fresh brand with words to match

Brand expression from the ground up — naming rationale, tone of voice, and launch content that made a new brand feel instantly familiar.

Full brand language, naming to social

Voice

Alchemix — Turning a name into an experience

Messaging framework and copy that carried the brand's alchemy metaphor from identity to packaging to social — without ever feeling forced.

Voice system across every touchpoint

Story

Naqsh — Heritage told in a modern voice

A brand narrative rooted in craft and pattern, expressed through content that honours the tradition while speaking to a new audience.

Story-first brand narrative & content

How it works

Four steps, no mystery

Listen

Deep-dive into your brand, audience, and the content you already have. No assumptions.

Map

A strategy your whole team can rally behind — positioning, pillars, and priorities.

Make

Names, voice guides, and content shipped iteratively. You see progress every week.

Measure

We track what matters, learn what lands, and double down on what works.

Kind words

Don't take my word for it

“

Shagun doesn't just write for a brand — she finds its voice and makes every word feel intentional. The strategy behind the copy is what sets her apart.

Design lead

Branding studio, New Delhi

“

We came for a name and left with a whole brand language. Every touchpoint now sounds like us — and customers notice.

Founder

D2C brand client

“

Her social content system runs like clockwork. Platform-native, on-voice, and consistent — our engagement finally reflects our brand.

Marketing head

Consumer brand client

✍️8+ yrs of words

About me

Hi, I'm Shagun — part strategist, part storyteller

Senior content strategist at Kavya Bagga Design, New Delhi. I love expressing brands through words that translate into a user experience — from the name on the door to the caption on the feed.

My belief is simple: content without strategy is decoration. Every word should either build the brand or build the experience — ideally both.

Content strategyBrand namingSocial mediaVoice guidesUX writing